We know that the game is good quality and that players love it - it's just that reaching them directly is super-hard! Not surprisingly, the result was about 25 direct sales at launch, despite Spooky Bonus having grossed over $400,000 to-date on casual portals. We didn't do much marketing for our last game, Spooky Bonus, other than sending out a newsletter, mentioning it on our Facebook page, and a few other bits and bobs. However, we also sell direct on our website, but sales are paltry in comparison with those from the main casual distributors (less than 1 percent of total sales).įor this game, more than ever, we wanted to try to reach a wider audience: we wanted to funnel more people to our website to boost direct sales we also wanted to see if we could get more people interested in a casual game like Regency Solitaire. Our main sales platforms are the casual download portals like Big Fish Games, iWin, GameHouse, etc. We knew that marketing a casual game to a wider audience - beyond the casual download portals - would be challenging, but we've learned a lot that we can share in this article.
It's a historical romance set in England built around a fun, varied solitaire mechanic in which the female protagonist, Bella, upgrades her home's modest ballroom. We recently launched Regency Solitairefor PC/Mac.
0 kommentar(er)
